Rooted & Real isn’t just a grocery market — it’s a movement. One built around better ingredients, deeper transparency, and a desire to bring people back to what’s real.
So why are we planting our roots in Tennessee?
Because Tennessee gets it.
This is a state where community still matters. Where wellness isn’t just a trend — it’s a way of living. And where local isn’t a marketing word, it’s a relationship.
We’re proud to call Brentwood/Franklin home. Here’s why it’s the perfect place to launch Rooted & Real:
🛡️ A Climate for Clean Living
Tennessee is one of the few states prioritizing health freedom — with legislation like the Tennessee Food Freedom Act, which fosters the establishment and growth of small food businesses and enhances consumer choice. This act allows homemade food businesses to sell their products directly to consumers within the state, reflecting Tennessee's commitment to supporting local food initiatives.
🧑🌾 A Thriving Local Food Scene
The farmers, growers, and makers here are unmatched. Whether it’s pasture-raised meats, seasonal produce, or toxin-free wellness products, we’re surrounded by passionate people who care about how things are grown, sourced, and shared. With over 159 farmers markets across the state, including the renowned Nashville Farmers' Market, there's a vibrant community dedicated to fresh, local produce and artisanal goods.
🫶 A Community That Cares
This area has welcomed us with open arms — from neighbors to wellness practitioners to other mission-driven businesses. We’ve had countless conversations that remind us: people want better. They’re ready for it. And they’re excited Rooted & Real is coming.
✨ What Comes Next
We’re building a space where everything is intentional — the ingredients, the sourcing, the lighting, the air, the design. This is your place to feel supported, educated, and aligned.
Whether you’re local or just passing through, we hope Rooted & Real becomes part of your wellness journey.
Thanks for being here from the beginning.
We can’t wait to show you what’s coming.
